8-1 Final Project Milestone Six: Analyze and Evaluate


The Gucci logo that I created captures the elegance and classic style of the company. The arrangement artfully interlocks the recognizable double “G” initials to represent harmony and style. The interlocking letters reflect the artwork and represent Gucci’s rich history and harmony. The color scheme I selected has an opulent combination of deep emerald green and ornate gold. Green represents development, harmony, and luxury, consistent with Gucci’s dedication to classic style and environmental awareness. The use of gold highlights the brand’s high-end reputation, a hue frequently linked with luxury and distinction. I used a strong, contemporary typeface for the typography to offer a modern touch while assuring readability. The harmonic balance of the components in the overall design results in a visually appealing and enduring emblem that perfectly represents Gucci.

These six essential compositional elements come together in the painstaking design of the Gucci logo to create a visually appealing and unifying brand identity. By uniformly dispersing visual weight and creating a sense of stability, the symmetrically positioned interlocking “G” initials skillfully establish balance, boosting the overall harmony of the design. The seamless integration of the “G”s symbolizes unity, which represents the coherence of Gucci’s brand values and the variety of its product ranges. This cohesion conveys a powerful, consistent message to the public that encapsulates the brand’s strength.

Contrast appears as a key component, where the rich gold contrasted with the deep emerald green provides a mesmerizing interaction. This sharp contrast highlights the brand’s opulent and refined vibe while elevating visual intrigue (César Machado et al., 2021). The emphasis on color distinction guarantees the logo’s prominence and makes it stand out in various applications. In addition to drawing attention to the brand’s core identity and emphasizing the beauty and painstaking craftsmanship associated with Gucci items, the clever use of strong font underlines the brand’s fundamental identity. The interlocking characters’ carefully calculated proportionate sizing and spacing create a visually appealing logo that finds a delicate balance, ensuring that no one aspect dominates the others. The purposeful repetition of the initial “G” produces a distinctive visual theme in addition to serving to promote the company name. This constant repetition throughout different branding materials promotes quick brand recognition and forges an impactful and enduring visual identity that connects with people worldwide (Luffarelli et al., 2019). Together, these compositional elements produce a logo that embodies Gucci’s rich past and unity and symbolizes the company’s continuing success and all-encompassing appeal.


My aim in revamping the Gucci emblem was to make it more aesthetically pleasing while maintaining its historic character. Adding a rich emerald green to the emblem signifies Gucci’s dedication to ecologically responsible and sustainable fashion and luxury. Rich gold represents the brand’s legacy and high quality, appealing to the sophisticated side of the target market. The interlocking “G”s are represented as unity and continuity, symbolizing Gucci’s long reputation in the fashion industry. They have been redesigned with delicate curves and meticulous craftsmanship. This redesign ensures that the logo reflects the brand’s key principles and appeals to the changing tastes of today’s customers.




César Machado, J., Fonseca, B., & Martins, C. (2021). Brand logo and gender: examining the effects of natural logo designs and color on brand gender perceptions and affect. Journal of Brand Management, 28(2). https://doi.org/10.1057/s41262-020-00216-4

Luffarelli, J., Stamatogiannakis, A., & Yang, H. (2019). The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity. Journal of Marketing Research, 56(1). https://doi.org/10.1177/0022243718820548

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