BUS/475 Organization objectives and metrics

Assignment Content
Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?
Use the Balanced Scorecard Template to:
Create at least 3 measurable project objectives for each quadrant of the scorecard based on your analysis.
Determine targets, timelines, and metrics for each objective.
Explain the following in 350-525 words on the Balanced Score Card Template:
Why these objectives are appropriate for the project.
Why these metrics and timelines are appropriate for your strategic plan

Scorecard Areas
Develop at least three strategic objectives for each of the four balanced scorecard areas.

Final Objectives

Targets: Timeline/ Metrics

Increase market share
Total Revenue
Increase 5% in first year


Customer Objectives
Targets: Timeline/ Metrics

Increase customer value
Increase profit contribution per customer
Increase 5% in first year


Internal Business
Process Objectives
Targets: Timeline/ Metrics

Decrease lead times for new contract implementation
Project implementation time frames
Decrease time by 3% in first year


Learning and Growth Objectives
Targets: Timeline/ Metrics

Decrease employee turnover
Facilitate regular training and opportunities for development
Reduce by 4% in first year

Apple Inc. is a company within the computer hardware and software industry known for its successes given the strengths of messages portrayed by the mission and vision statements. The SWOT analysis strategy is a process used to examine and scrutinize a company’s internal and external environment, and in this case, this strategy/process displays Apple Inc.’s weaknesses. The company’s policy of exclusivity makes it hard to have an unlimited distribution network for its products (Borgenicht, 2020). This factor has been limiting Apple Inc. to reach the market, making it hard for consumers not to access their products readily.
To ensure the best distribution network, Apple Corporation should use the image of its strong brand and the swift novelty processes to launch and develop the best technology lines of products (Smithson, 2020). Also, through the establishment of a partnership with other distributors, Apple Inc. should make improvements in the general market grasp. Apple Corporation has been selling its products at a much higher price than similar products from different corporations, which is why these selling prices are considered to be pulling the company downwards. Given the competition in the computer hardware and software industry, Apple should restructure its products to cut off the high prices. This will ensure the middle and lower-class individuals purchase Apple products.
As a way of advancing its goals, Apple Inc. should emphasize innovation. Research and development are the key terms used here because they will ensure the company develops its innovative products. This is for purposes of ensuring the company is ahead of its rivals and can reach and advance its goals. Also, Apple Corporation should grow its market reach often, especially in the international customer electronic market. This can be done by not focusing on any particular market section and selling a variety of products that suit its customers. Market penetration and development can help Apple beat its competitors. Expanding the distribution channel is the best strategy Apple Inc. can employ as a way of increasing its competitive advantage. This expansion can include modifying Apple’s delivery strategy so that more customers can be reached, especially in the global market, and using aggressive marketing to increase sales volumes. As discussed earlier, the company can explore and research new product lines that will complement those in existence. The aftermath is that new products will have been developed and introduced, thus beating up competition in the industry.
Apple Inc. uses a collaborative network strategy. In all the different functional areas of the company, a bond links and connects them. Apple’s organizational structure is hierarchical, which means information flows from the top (CEO) to the down (employee). Organizational changes are organic because the top and middle management are included in lateral decision making. At the lower level, vertical collaboration is applied, which has helped the corporation achieve most of its goals and objectives. The weak functional matrix at Apple Inc. shows how close, different components within the business interact. For instance, project directions are determined by the top managers who have partial control and power over the same projects (Meyer, 2019). This structure is responsible for prompt novelty strategies, which are the main contributors to the company’s strengths. The interrelationships portrayed in these different functional areas explain the robust innovation processes that provision brand growth and best pricing tactics.
Borgenicht, N. (2020). Will Apple’s Lower iPhone Price Ease Dropping Sales?. SAGE Publications: SAGE Business Cases Originals. Retrieved from http://sk.sagepub.com/profile/sharedlist/54486
Meyer. P (2019). Apple Inc.’s Organizational Structure

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