Task :Your brief is to propose an Event Plan for an annual high-quality corporate golf day that is in keeping with the brand and values of Hewlett-Packard.
Background: Your brief is to propose an event plan for an annual high-quality corporate golf day that is in keeping with the brand and values of Hewlett-Packard. The plan should take the form of a client pitch document. It should address how you and your event management team see the proposed golf-day event enhancing the HP brand and how you plan to incorporate the values of the brand and the industry into the event.
The Target Audience: The target audience includes key account managers and new and existing senior level HP customers from around the world. An estimated 140 – 180 attendees will attend the event. HP key customers include the following: Sarah Lee Corporation, Procter
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