CSUY Marketing in Healthcare Case Study
According to Grano (2017), “unlike many marketing disciplines, professional healthcare marketers have a unique opportunity that extends beyond traditional marketing strategies and tactics. Healthcare marketing communications campaigns may very well change – or even save – a life.” As a health care professional, it is extremely important to have a notable understanding of marketing trends and challenges (or problems), as this is a key driver of the health of your organization.
Grano, J. (2017). Healthcare marketing: Impacting lives and building engagement. Retrieved from https://www.forbes.com/sites/forbesagencycouncilhealthcare-marketing-impacting-lives-and-building-engagement/
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