Discussion: Shared Practice: Strategic Market Segmentation

Discussion: Shared Practice: Strategic Market SegmentationSegmentation entails grouping people with similarities together to understand and describe them better. In addition to such factors as demographics, a marketer also considers a combination of buyer behaviors, personal values, and attitudes when developing a segmentation strategy.Marketers may access many commercial products to assist in the definition of target and other segments. In addition, many segmentation tools are available online. Most view segmentation as a marketing tool, and it is. The same concept of grouping people together who have similarities is a practice found in other professionals as well, however. For example, you can go online and complete a leadership profile, a personality assessment, a creativity assessment, and, of course, market segment classifiers. In each of these, you are assigned to a group of similar people and your profile is generalized, which results in a segmentation scheme.For this week’s Shared Practice, go online to one of the following sites and complete the information requested related to segmentation:

The Nielson Company. (n.d.). Who are my best customers? Retrieved from http://www.claritas.com/MyBestSegments/Default.jsp?ID=0

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