GB519 Measurement And Decision Making

GB519 Measurement And Decision Making
Case Study | Part 1
Unit 3 – Assignment 2
[GB519 | Measurement and Decision Making]
Part 1:
Note: This is Part 1 of the Course Project/Case Study and is due in Unit 3. (Part 2 will be completed in Unit 04).
Part 1 of the Project, due at the end of this unit, requires you to complete an analysis of an organization. This evaluation will provide the basis for Part 2 of the Project.
“The Organization” may be understood and used in three ways:
One, you may use your own employer as the basis for the Project – IF your employer is appropriate to the Assignment and has the requisite information to support a graduate-level analysis. Use of an organization that is not appropriate may result in a diminished score. If you have any doubts, please contact your instructor for additional guidance.
Another possibility would be to use a local company willing to help you with your Project, even if you are not an employee.
Next, if you are not employed, or if your employer is not appropriate to the assignment, you may select a different organization. You may use any organization of your choosing, but it must be appropriate to the Project. NOTE : If you are self-employed, your own company would NOT be an appropriate research subject. You must select another company to meet the requirements of the Course Project.
One method for choosing a company will be to go to do an on-line search for a company that might interest you; then you may search the company’s web-site as the basis for your Project.
Another great resource for locating a company is the Textbook Student Companion website “Professional Resources. “There is a “Company link” to many great organizations. For your convenience, it is provided here: http://highered.mcgrawhill.com/sites/0078025532/student_view0/professional_resources.html
A title page with properly formatted APA running head, an abstract and reference pages are required. Review the “APA Template” and the “APA Sample Paper” documents in Doc Sharing for guidance.
1. Begin with an introduction to the organization. Identify whether it is a manufacturing or a service organization. Detail briefly the products or services offered by your organization, the company’s market niche and/or customer base.
2. Based on the Readings, create a balanced scorecard, incorporating all four of the organizational dimensions (financial, customer, internal business, and learning and growth). Identify 3-5 critical success factors (CSF) for each dimension, and evaluate and analyze your organization’s performance in relation to these critical success factors. (To help you with this part, review the material found on pages 11, and 43 through 51 in your textbook. Your BSC should resemble Exhibit 2.5 in the Textbook,
page 45). NOTE: Do not simply cut

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