MKT3151.E1 Digital Marketing Assignment

Question 1
· Choose a product or service (it can be anything from running shoes, a garden tool, cosmetic, car, etc.).
· Identify 3 companies that sell your selected product/service and “digitally explore” each as it relates to your selected product/service. By digitally explore, you can look at things such as:
o Their web site
o Any social media channel
o Email (if you are on their subscription list or don’t mind signing up—but this is not required)
o Advertisements (they will show up on your SERP and may even show up on other web sites if you visit their site and go somewhere else—this is retargeting).
o Any other place you can find such as a blog that references them or if they are advertised on Amazon, or another web site.
· Compare and contrast between the 3 companies.
o What kinds of promotions are each company doing for the product/service?
o What do you observe that one or more of the companies are doing well (does it seem to have impact)?
o What do you observe that one or more of the companies are doing poorly?
o Overall, from a digital promotion effort, which company seems to be taking the lead?
· Please include the following in your response:
o Name of the product/service
o Name of the three companies.
o Your comparison of their efforts (3-4 paragraphs are fine).
Question 2
Many organizations have a marketing department and a public relations or communications department. Both of these departments need to use social media. Which department do you think should control the social media platforms for an organization? It doesn’t mean the other department cannot use the platforms at all; however, someone has to be in charge. Briefly describe your recommendation and why.
Type your response below (one to two short paragraphs will be sufficient).
Question 3
If a friend or family member told you they wanted your thoughts on them becoming a professional influencer, what would your advice be?
· Would you encourage or discourage them becoming an influencer? What’s the rationale for your answer?
· What recommendations would you make for how they would get started?
· What types of attributes would you tell them they need to have to be a successful influencer?
Type your response below (one to two short paragraphs will be sufficient).
Question 4
· Choose a non-profit organization.
· Identify and describe 3-5 digital promotional activities/items that you would recommend to help the organization solicit a donation. Some or all of your promotional activities can work together as they would in a campaign, or they can be independent. Examples of a digital promotional activity could be, but are not limited to:
o An email
o Display ad or some other type of advertisement
o Obtaining an influencer (you would describe who, what they could do and why they are good for the organization)
o Some type of digital content (see the weekly guide and your other materials for types of content). You would describe the content, what it conveys and where (channels) it would be distributed.
o There are no limits; think about it and don’t be afraid to throw your ideas out there.
· For each promotional activity, I don’t expect you to actually design something, but I do expect you to provide a thorough description (the kind of messaging, the content type, the intent/purpose, who the audience is, why you think it would work, etc.).
Please make sure to include your name on this document (at the top of the page) and also in the file name.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Open chat
You can contact our live agent via WhatsApp! Via + 1 3234125597

Feel free to ask questions, clarifications, or discounts available when placing an order.

Order your essay today and save 30% with the discount code GIFT