Order Reading Marketing Essay Assignment

Order Reading Marketing Essay Assignment
Two Part coursework, please foucs more on part 2 but you have to do part 1 first 1,500 words and 2000 for part 2 , Seprete documents please. please refrence the lectures and documents i sent you, its uk based aswell, harvard refrencing
The Assessed course Work is based on the study shown below, it involves a broad approach to Mr. Yellin’s assertations and could usefully follow the style of other case studies we have we will have studied and the Essay content will be indicated by the type of commentaries I will have provided to you for each case study. Queries very welcome.
Corporate Governance Course Work One
You have been asked by an investor group to explain to a recently appointed main board director of “Your Home PLC”, Mr J. Yellin, why he should co-operate in maintaining and improving corporate governance.
“Your Home PLC” is the 250th company by size listed on the London Stock Exchange and its shares are widely held by individuals and institutions. Mr Yellin is a highly competent architect with experience in getting planning permission for new projects but has never been a director of a UK based company before.
Having met him and introduced yourself he tells you “I do not see why we need to follow this UK code of corporate governance. I understand that you can just forget what it asks for and explain that none of its requirements apply to your company “Comply or explain” they call it I think. I do not know why anyone bothers to comply I have been told that things are a lot more rigorous in the USA and I do not see the point of avoidable regulations as you have here, what’s the point? Furthermore why have a non-executive Chair when you already have a C.E.O.?”
You realise that Mr. Yellin the kind of person who likes to argue and as it is important to gain his willing co-operation you decide to give him a thorough explanation of the requirements and purposes of corporate governance in both the U.K. and the U.S.A. You also realise that although he is difficult he is not stupid so in your explanation you will have to point out what could be seen to be weaknesses as well as strengths in each system.
Write a report to Mr Yellin critically examining key aspects of the different codes in the U.S.A. and the U.K. and the arguments for and against each of them, respond to his comments relating to non-executive chairmen and women”
Course Work Brief Indicative mark %
Scheme (guidance only)
Write your work as a Report 5
Consider the purpose of the Codes and who they are
designed to protect 10
Critically consider the problems the codes seek to
Overcome 50
Make a critical comparison of strengths and
weaknesses of the U.K and U.S.A, codes. 15
Consider problems faced in the implementation
of a code by organisations 10
Provide a conclusion, this does not have to state that
one approach is better than another but it may.
In the conclusion summarise problems and solutions
where you think solutions exist, 10
Total 100%
This mark scheme is not at all absolute as all the matters of concern in this course work are interwoven, none of them can be considered in isolation. Marks will be earned for well expressed knowledge and understanding however displayed.
There is no word limit as such but as a guide 1,500 – 2,300 words should be enough. This is a suggested limit and if you have more to say do say it, at the same time this is a suggested limit not a target so if you can use fewer words that is quite acceptable.
This is a group submission. Expected words 2000 plus or minus 10% but if you do more or less you will be marked on content without penalty for the number of words.
“Critically review the extent to which the scope of the UK Code of Corporate Governance is effective in obtaining an appropriate standard of governance. You should amongst other matters refer to the Internal Audit Function, the Stewardship Committee and the External Regulators as well as other board committees. Where possible you should make reference to cases which illustrate points you make “
In a subject such as Corporate Governance which is based on closely interwoven concepts and procedures which are designed to satisfy fairness between numerous different parties with different interests and responsibilities the division of marks into separate areas can be misleading.
However you could consider the role of the following committees:
Marks Guidance Only
Audit Committee 20
Risk Committee in terms of its responsibilities
and the need for an entrepreneurial board 15
Remuneration committee 5
Appointments committee and succession planning 5
Steward Committee and Committees of Investors 15
Threats to independence of board members 10
Consideration of the above topics may lead to a consideration of how the code might be improved
bearing in mind experience in other countries.
You might consider the desirability of extending
existing requirements of the code, for example
extending the requirement for internal audit to
include operational audit. 25
Overall presentation and quality of authorship. 5

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