In your first written assignment for the course, you will utilize the **** resources to develop an APA-formatted reaction paper. The purpose of the assignment is to give you a chance to present your reactions to the course readings and critique each of the sources using critical thinking and analysis.
Course readings are:
Breakthrough Brands 2017.
Demonstrating the Value of Marketing.
The Metrics That Marketers Muddle.
To prepare for the assignment, visit the **** and review the five key writing skills, known as the POETS writing skills:
Address assignment Purpose.
Develop strong Organization.
Integrate appropriate Evidence.
Use scholarly Tone.
Develop grammatically sound sentence Structure.
For your paper, you will write an introduction where you will provide a thesis statement, react to the main themes from this week’s readings, and introduce the purpose of your paper. You will then address the following questions:
What is the value of marketing, and how does that value relate to specific performance outcomes that support business operations and objectives?
What are some of the critical considerations when creating and utilizing marketing metrics?
What are some ways a Fortune 500 company is putting what you have learned about marketing into action in the marketplace, and what are their results?
Include specific examples.
Your paper should include the following Level 1 headings (sections):
Marketing and Performance Outcomes.
Utilization of Marketing Metrics.
Marketing in Action.
In the conclusion section, address what conclusions can be drawn from your article evaluations, and how are the main points or claims in the Unit 3 readings applicable or not applicable to your chosen Fortune 500 company.
Chosen company: Costco Wholesale
As you complete your assignment, be sure your paper meets the following guidelines:
Written communication: Written communication is free of errors that detract from the overall message.
Scholarship: Use at least five professionally reputable sources to support your main points and analysis. Be sure to include scholarly and practitioner sources. Course readings may be included among the five required sources.
Length: 4–5 typed, double-spaced pages, not including the title page, graphics, and reference page.
Font and font size: Times New Roman, 12 point.
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