DescriptionVisit the website for the trade publication Social Media Today. Browse around and see what resources are available to you on the site. Then, choose an article that interests you from the digital strategy (????????) section of the publication.
For your post, write 2-3 paragraphs where you:
Summarize the content of the piece (what is the strategy idea being presented?)
Explain your personal interest (what drew you to this article?)
Explain how the article shows that an advancement in knowledge, technology and/or techniques is reshaping ideas about social strategy (for example, it wasnt until Web 2.0 interfaces were developed that people could even create social media!)
As you read and respond to others posts, identify ways that you think the new strategy element may present opportunities or challenges for your client.
For example, when social media was created and communications professionals recommended new strategies that would create more engagement between speaker and audience, I would have argued that it presented challenges for college professors, who were used to talking at not with students.
Use your name and the platform or strategy as the title of your thread. For example Karydes-Creation of Social.See lesson for instructions.Read The ZEN of Social Media Marketing, Content Marketing section, (pgs. 25-29). Content marketing takes on many forms, from blog posts to customer reviews. This is a short section on what is considered content marketing with an emphasis on blog posts.Review HubSpot Academys The Ultimate Guide to Content Marketing in 2021???????? This is a great overview of what content marketing is and how important planning and strategy is for effectively creating the content that you use on social media. It also includes steps to create a content marketing plan.
Watch HubSpot Academys videos: “The Power of Storytelling????????” (approximately 26 minutes, transcript available) and Generating Content Ideas???????? lesson (approximately 18 minutes, transcript available). While you are listening, think about how these ideas apply no matter what kind of audience you are interested in. While this HubSpot expert focuses on customers, their suggestions apply to volunteers, donors, fans, etc. Pay particular attention to the suggestions for generating ideas by paying careful attention to your competitors. And, if you are unfamiliar with Quora – definitely follow the advice the speaker gives about using the site as a content idea generator! NOTE: you will need to create an account with HubSpot to access the videos and transcripts.)
Read Marie Ennis-OConnors (2018) article, How to set SMART social media marketing goals for 2018????????. Once you have ideas for your social content, you need to know how to use that content to accomplish goals and analyze the success of a social campaign. OConnors piece introduces the elements of SMART objectives and shares ideas for the types of objectives commonly used in social media plans.
Read Shannon Tiens (2018) piece for Hootsuite, 11 Ways to Kickstart your Social Media Brainstorm????????. From the HubSpot Academy lesson, you know that your brainstorming process is essential to your ability to generate creative and compelling content. What ideas does Tien contribute to this conversation? What other ideas do you have for brainstorming content for your client?
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